Financier and entrepreneur, married to my best friend, mum to two young adults and a teen boy.  Welcome to my space where I share what inspires me, the challenges I face as a mom, my journey as a Muslimah on my path to serving my Creator in the best way I can.
My full time day job is as a co-owner of a Travel Agency (www.thetravelconnexion.co.za) where we curate tours, do leisure and corporate travel.

I also work as a business strategist, mentor, coach and consultant. 

Visit my company page:
Partner at GoBeauty, South Africa’s largest platform for connecting customers with beauty and wellness establishments.

I also offer wardrobe and personal styling services.

I am happiest when spending time with loved ones, in nature, reading, listening to music and of course visiting new places and learning about new cultures.. My passions also include travelling, trying new things and experiences.
I believe it’s important to do everything to the best of your ability, to encompass life and not shy away from it. It’s also important to show kindness for it will ease your travel along the path of life.

“Enjoy each day for the pleasures it brings”

My family is a big part of who I am and what I do, they motivate me to do better, be a better person, and above all show me the joys of living....

This blog is a little peek into how I do fashion modestly, and is also a journal of my life as a wife, parent and business owner, whilst striving to be my best authentic self. I share some of my lifestyle and beauty favourites, travel, parenting trials and a peek into what inspires me to be the best version of myself each day.

Thank you so much for dropping by!

Get in touch via my various social media channels, or drop me a mail at rushda@rubescloset.com

Ciao for now, 
RuBe xoxo


  1. Great blog, and love your personal style!

    xoxoxo, Valerie

  2. As Salam Alaykom, love your style and modest taste. Also, would love to do a special feature of you for our site. How may we contact you?

    1. Wa Alaykum Salaam, Thanks for your kind words. it would be an absolute pleasure!

      Please contact me on rushda@mweb.co.za


  3. Hi Rushda.
    I came across your blog via Modest Muse. I really like your site. As a fellow blogger, it would be great if we could connect.